Mi Niña

Tortilleria Mi Niña® is the first authentic tortilla bakery in New England that creates tortilla chips from 100% US NON-GMO white corn, lime, and water.

With this campaign we wanted to highlight Mi Nina's ingredients and what makes their chips the best. The challenge was to communicate the brand's message and facts in a colorful and fun way. The inspiration came from the tortilla process and how the chips are made. We created patterns inspired by the volcanic grinding stones used to grind the corn. We also played with the popular triangle-shape of the chip.

Brand Campaign, Strategy, Art Direction