Stitch Assembly

Stitch Assembly is a small yarn business that creates DIY knitting and crochet kits. These kits are packed with all the needed supplies. They also offer ready-to-wear hats and accessories. 

The challenge was to create a identity system for Stitch Assembly. We wanted to build a solid brand foundation to grow the presence of the company. It was important to create a minimal and modern direction that connected with their customer. The identity consists of a soft but energetic color palette which represents the personality for the brand. We added soft-edged, straightforward typography to communicate it's clear, friendly direction.

Branding, Art Direction